European Advisory Board
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Professor Gerald Goodhardt
Chairman
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Professor Byron Sharp
Director
Ehrenberg-Bass Institute
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John Scriven
Director
Ehrenberg Centre, LSBU
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Mathew Barbagallo Marketing Director - Mars Snackfood
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Professor Patrick Barwise
Emeritus Professor of Marketing & Management
London Business School
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Andrew Barnett
Research & Planning Manager
The Edrington Group
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Kevin Brennan
UK Marketing Direction & GM Snacks
Kellogg's
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Noel Coburn
Director
Caxton Publishing
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Markus Graw
Customer Insight Manager Europe
BP
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Jane Houzer
Exec Dean: Bus, Computing & Info Mgmt
London South Bank University
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Paul Murphy
Director: Analytics
TNS
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Chad Wollen
Director of Research & Insight
ITV plc
Thomas Bayne
President & CEO
Mountainview Leaning
Ian Hewitt
CMI Director: Global Market & Shopper Insight
Unilever
Tom Lloyd
Business Analytics Manager
SABMiller plc
Stuart Maw
Head of Business Insights
Coca-Cola Great Britain
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Professor Andrew Ehrenberg
(1926 - 2010)

August 2010

We are very sad to lose a legendary figure in marketing, market research and the statistics field. Over his life Professor Andrew Ehrenberg’s contribution to the development of marketing science has been enormous. The Ehrenberg-Bass Institute (with colleagues at the Ehrenberg Centre, London SouthBank) will build on his legacy as we continue to develop empirical generalizations in marketing. 

We are sad to lose this great man who was a pioneer in our field, and a dear friend to his colleagues.
The Ehrenberg-Bass Institute

The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.

Our research discovers how buyers behave, brands perform and how marketing really works.

Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.

We have experts in the areas of:

Advertising
Brand Equity
Marketing Metrics & Buyer Behaviour
Pricing
Media
Sustainable Marketing
Wine Marketing
© 2009 Ehrenberg-Bass Institute for Marketing Science