Professor Byron Sharp
Director
Ehrenberg-Bass Institute
John Scriven
Director
Ehrenberg Centre, LSBU
Mathew
Barbagallo Marketing
Director - Mars Snackfood
Professor Patrick Barwise
Emeritus Professor of Marketing &
Management
London Business School
Andrew Barnett
Research & Planning Manager
The Edrington Group
Kevin Brennan
UK Marketing Direction & GM
Snacks
Kellogg's
Noel Coburn
Director
Caxton Publishing
Markus Graw
Customer Insight Manager Europe
BP
Jane Houzer
Exec Dean: Bus, Computing & Info
Mgmt
London South Bank University
Paul Murphy
Director: Analytics
TNS
Chad Wollen
Director of Research & Insight
ITV plc
Thomas Bayne
President & CEO
Mountainview Leaning
Ian Hewitt
CMI Director: Global Market &
Shopper Insight
Unilever
Tom Lloyd
Business Analytics Manager
SABMiller plc
Stuart Maw
Head of Business Insights
Coca-Cola Great Britain
Professor
Andrew Ehrenberg
(1926 - 2010)
August 2010
We are very sad to lose a legendary figure in
marketing, market research and the statistics
field. Over his life Professor Andrew
Ehrenberg’s contribution to the development
of marketing science has been enormous. The
Ehrenberg-Bass Institute (with colleagues at the
Ehrenberg Centre, London SouthBank) will build on
his legacy as we continue to develop empirical
generalizations in marketing.
We are sad to lose this great man who was a pioneer
in our field, and a dear friend to his
colleagues.
The Ehrenberg-Bass
Institute
The Ehrenberg-Bass Institute has over 50 marketing
scientists contributing to ground breaking research
and analysis.
Our research discovers how buyers behave, brands
perform and how marketing really works.
Our findings give meaning and context to marketing
research, turning data into insightful and
meaningful strategy.