North American Advisory Board
Professor Gerald Goodhardt - Chairman
Dr Byron Sharp - Director -
Ehrenberg-Bass Institute
Artie Bulgrin - Senior V.P
Research & Sales Dev. - ESPN
Professor Peter Fader - Wharton School
Jim Figura - VP Global Consumer
Insights - Colgate Palmolive
Jeff Hunter - Consumer Insights
Director – Innovation Measurement &
Experimentation - General Mills
David Poltrack - Exec. V.P
Planning & Market Research: Sports - Viacom
Greg Rogers - Volume Forecasting
- Procter & Gamble
Nick Sorvillo - Senior VP -
Kraft Foods
Joe Stagaman - President, Global
Homescan, Spectra, Loyalty - The Nielsen Company
Stan Sthanunathan - VP Knowledge
& Insights - The Coca-Cola Company
Jack Wakshlag - Chief Research
Officer - Turner Broadcasting System Inc
