North American Advisory Board

Professor Gerald Goodhardt - Chairman
Dr Byron Sharp - Director - Ehrenberg-Bass Institute

Artie Bulgrin - Senior V.P Research & Sales Dev. - ESPN
Professor Peter Fader - Wharton School
Jim Figura - VP Global Consumer Insights - Colgate Palmolive
Jeff Hunter - Consumer Insights Director – Innovation Measurement & Experimentation - General Mills
David Poltrack - Exec. V.P Planning & Market Research: Sports - Viacom
Greg Rogers - Volume Forecasting - Procter & Gamble
Nick Sorvillo - Senior VP - Kraft Foods
Joe Stagaman - President, Global Homescan, Spectra, Loyalty - The Nielsen Company
Stan Sthanunathan - VP Knowledge & Insights - The Coca-Cola Company
Jack Wakshlag - Chief Research Officer - Turner Broadcasting System Inc



EhrenbergBass_CB_UniSARGB

Professor Andrew Ehrenberg
(1926 - 2010)

August 2010

We are very sad to lose a legendary figure in marketing, market research and the statistics field. Over his life Professor Andrew Ehrenberg’s contribution to the development of marketing science has been enormous. The Ehrenberg-Bass Institute (with colleagues at the Ehrenberg Centre, London SouthBank) will build on his legacy as we continue to develop empirical generalizations in marketing. 

We are sad to lose this great man who was a pioneer in our field, and a dear friend to his colleagues.
The Ehrenberg-Bass Institute

The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.

Our research discovers how buyers behave, brands perform and how marketing really works.

Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.

We have experts in the areas of:

Advertising
Brand Equity
Marketing Metrics & Buyer Behaviour
Pricing
Media
Sustainable Marketing
Wine Marketing
© 2009 Ehrenberg-Bass Institute for Marketing Science