Advertising Research

Head: Associate Professor Rachel Kennedy


Advertising often takes up a large portion of the marketing budget. But are advertising dollars always well spent?


The Advertising Research Group investigates what makes great, sales effective advertising and assists clients in predicting and monitoring the success of their campaigns.


Researchers within this group have extensive experience in assessing the impact of advertising and marketing communications on the behaviour of customers and potential customers. They have developed evidence-based research tools to measure ads before, during and after a campaign launch.


The researchers also have world-class expertise in gaining insights from pure single source data (i.e. data that tracks individuals over time in terms of all purchases and advertising exposure).



VIDEO: Advertising

VIDEO: 15 versus 30 second Advertisements

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Professor Andrew Ehrenberg
(1926 - 2010)

August 2010

We are very sad to lose a legendary figure in marketing, market research and the statistics field. Over his life Professor Andrew Ehrenberg’s contribution to the development of marketing science has been enormous. The Ehrenberg-Bass Institute (with colleagues at the Ehrenberg Centre, London SouthBank) will build on his legacy as we continue to develop empirical generalizations in marketing. 

We are sad to lose this great man who was a pioneer in our field, and a dear friend to his colleagues.
The Ehrenberg-Bass Institute

The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.

Our research discovers how buyers behave, brands perform and how marketing really works.

Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.

We have experts in the areas of:

Advertising
Brand Equity
Marketing Metrics & Buyer Behaviour
Pricing
Media
Sustainable Marketing
Wine Marketing
© 2009 Ehrenberg-Bass Institute for Marketing Science