Media Research

Head: Dr Erica Riebe


Changes in technology have meant that people now squeeze more and more media into their lives.


But what does this mean for advertisers trying to use these media to transmit their messages to potential buyers of their products? What are the more cost effective media options? And what does this mean for media companies? Should they be moving to cross media ownership? How should they be promoting their vehicle?


The Ehrenberg-Bass Institute’s Media Research Group is dedicated to answering these questions. The group works closely with the other Institute research groups and aims to improve the effectiveness of advertising placement decisions.


To view the Media Research Groups Big Questions of Investigation, click here.




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Professor Andrew Ehrenberg
(1926 - 2010)

August 2010

We are very sad to lose a legendary figure in marketing, market research and the statistics field. Over his life Professor Andrew Ehrenberg’s contribution to the development of marketing science has been enormous. The Ehrenberg-Bass Institute (with colleagues at the Ehrenberg Centre, London SouthBank) will build on his legacy as we continue to develop empirical generalizations in marketing. 

We are sad to lose this great man who was a pioneer in our field, and a dear friend to his colleagues.
The Ehrenberg-Bass Institute

The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.

Our research discovers how buyers behave, brands perform and how marketing really works.

Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.

We have experts in the areas of:

Advertising
Brand Equity
Marketing Metrics & Buyer Behaviour
Pricing
Media
Sustainable Marketing
Wine Marketing
© 2009 Ehrenberg-Bass Institute for Marketing Science