Pricing Research Questions

  1. Are there any longer-term effects on consumer buying propensities from price promotions?
  2. How much cannibalization occurs between brands or line items owned by the same company when there are price promotions?
  3. Do the largest brands in a category tend to enjoy a price premium?
  4. Are there really price tiers? and typically how much volume is sold in each price tier across categories?
  5. Do brands reach into different buyer groups when they are price-promoted?
  6. Do lower priced brands appeal to different sorts of buyers compared to higher priced brands?
  7. Are longer term customers less price sensitive?

EhrenbergBass_CB_UniSARGB

Professor Andrew Ehrenberg
(1926 - 2010)

August 2010

We are very sad to lose a legendary figure in marketing, market research and the statistics field. Over his life Professor Andrew Ehrenberg’s contribution to the development of marketing science has been enormous. The Ehrenberg-Bass Institute (with colleagues at the Ehrenberg Centre, London SouthBank) will build on his legacy as we continue to develop empirical generalizations in marketing. 

We are sad to lose this great man who was a pioneer in our field, and a dear friend to his colleagues.
The Ehrenberg-Bass Institute

The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.

Our research discovers how buyers behave, brands perform and how marketing really works.

Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.

We have experts in the areas of:

Advertising
Brand Equity
Marketing Metrics & Buyer Behaviour
Pricing
Media
Sustainable Marketing
Wine Marketing
© 2009 Ehrenberg-Bass Institute for Marketing Science