Sustainable Marketing Research Questions

Broad Agenda
To what degree should we seek to satisfy current consumer demand if it is detrimental to our consumers eg their health suffers?


To what degree should we seek to satisfy current consumer demand if resources won’t last?


How can we shape and grow demand for more sustainable options? e.g. educate consumers, or help them behave in line with their good intentions?


Currently under Investigation
How much do people consider ‘sustainability’ in their consumption decisions?


How do environmental quality marks influence behaviour?


What are the differences between claimed and actual sustainable behaviours? For consumers? For businesses?


How does sustainability play a role in business decision-making? How do businesses appear Green rather than Greenwashed?


EhrenbergBass_CB_UniSARGB

Professor Andrew Ehrenberg
(1926 - 2010)

August 2010

We are very sad to lose a legendary figure in marketing, market research and the statistics field. Over his life Professor Andrew Ehrenberg’s contribution to the development of marketing science has been enormous. The Ehrenberg-Bass Institute (with colleagues at the Ehrenberg Centre, London SouthBank) will build on his legacy as we continue to develop empirical generalizations in marketing. 

We are sad to lose this great man who was a pioneer in our field, and a dear friend to his colleagues.
The Ehrenberg-Bass Institute

The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.

Our research discovers how buyers behave, brands perform and how marketing really works.

Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.

We have experts in the areas of:

Advertising
Brand Equity
Marketing Metrics & Buyer Behaviour
Pricing
Media
Sustainable Marketing
Wine Marketing
© 2009 Ehrenberg-Bass Institute for Marketing Science