Wine Marketing Research

Head: Professor Larry Lockshin


The Wine Marketing Research Group provides customised research and executive training in all aspects of wine marketing.
 

The main focus of the research is to provide in-depth solutions to a range of problems facing companies in the global wine sector. This real world focus is translated into business solutions through contract research and professional training.
 

Researchers within the group can also provide a detailed analysis of current sales and provide recommendations for growers, wineries, and distributors of all sizes.
 

Members of the Wine Marketing Group also conduct executive training and market research, and deliver keynote addresses across the world.


To view the Wine Marketing Research outcomes for 2008, click here.


To view articles relating to wine marketing click here

EhrenbergBass_CB_UniSARGB

Professor Andrew Ehrenberg
(1926 - 2010)

August 2010

We are very sad to lose a legendary figure in marketing, market research and the statistics field. Over his life Professor Andrew Ehrenberg’s contribution to the development of marketing science has been enormous. The Ehrenberg-Bass Institute (with colleagues at the Ehrenberg Centre, London SouthBank) will build on his legacy as we continue to develop empirical generalizations in marketing. 

We are sad to lose this great man who was a pioneer in our field, and a dear friend to his colleagues.
The Ehrenberg-Bass Institute

The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.

Our research discovers how buyers behave, brands perform and how marketing really works.

Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.

We have experts in the areas of:

Advertising
Brand Equity
Marketing Metrics & Buyer Behaviour
Pricing
Media
Sustainable Marketing
Wine Marketing
© 2009 Ehrenberg-Bass Institute for Marketing Science