Ehrenberg-Bass Institute
Wine Marketing
Research
Head: Professor Larry Lockshin
The Wine Marketing Research Group provides customised research and executive training in all aspects of wine marketing.
The main focus of the research is to provide in-depth solutions to a range of problems facing companies in the global wine sector. This real world focus is translated into business solutions through contract research and professional training.
Researchers within the group can also provide a detailed analysis of current sales and provide recommendations for growers, wineries, and distributors of all sizes.
Members of the Wine Marketing Group also conduct executive training and market research, and deliver keynote addresses across the world.
To view the Wine Marketing Research outcomes for 2008, click here.
To view articles relating to wine marketing click here
Head: Professor Larry Lockshin
The Wine Marketing Research Group provides customised research and executive training in all aspects of wine marketing.
The main focus of the research is to provide in-depth solutions to a range of problems facing companies in the global wine sector. This real world focus is translated into business solutions through contract research and professional training.
Researchers within the group can also provide a detailed analysis of current sales and provide recommendations for growers, wineries, and distributors of all sizes.
Members of the Wine Marketing Group also conduct executive training and market research, and deliver keynote addresses across the world.
To view the Wine Marketing Research outcomes for 2008, click here.
To view articles relating to wine marketing click here
