Wine Marketing Research Outcomes
2008 proved another successful year for the Wine Marketing Research Group.

Researchers presented 9 conference papers in 2008 with group head, Professor Larry Lockshin and Senior Research Associate, Simone Mueller’s joint paper receiving Runner-up Best Paper at the Conference of the Academy of Wine Business Research in Sienna.

Professor Lockshin was also a keynote speaker at the World Sauvignon Blanc Conference in Austria.

Publications and press for the group in 2008 included two book chapters, thirteen trade publications (including Professor Lockshin’s monthly articles in WBM; Australia’s Wine Business Magazine) and two journal articles.

Key research projects included:
• Completion of a two year study on cross cultural choice behaviour for wine on and off premise, funded by the Grape and Wine Research and Development Corporation (GWRDC)
• An Australian study on sensory and non-sensory wine choice attributes, funded by the GWRDC
• Online wine label testing, for Beelgrara Winery.




EhrenbergBass_CB_UniSARGB

Professor Andrew Ehrenberg
(1926 - 2010)

August 2010

We are very sad to lose a legendary figure in marketing, market research and the statistics field. Over his life Professor Andrew Ehrenberg’s contribution to the development of marketing science has been enormous. The Ehrenberg-Bass Institute (with colleagues at the Ehrenberg Centre, London SouthBank) will build on his legacy as we continue to develop empirical generalizations in marketing. 

We are sad to lose this great man who was a pioneer in our field, and a dear friend to his colleagues.
The Ehrenberg-Bass Institute

The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.

Our research discovers how buyers behave, brands perform and how marketing really works.

Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.

We have experts in the areas of:

Advertising
Brand Equity
Marketing Metrics & Buyer Behaviour
Pricing
Media
Sustainable Marketing
Wine Marketing
© 2009 Ehrenberg-Bass Institute for Marketing Science