Institute Video
Click the links below to view video from the Ehrenberg-Bass Institute. If you have difficulties, Click Here.
Professor Byron Sharp talks about the Institute’s unique program of R&D.
VIDEO: Market Research
Associate Professor Rachel Kennedy discusses Market Research
VIDEO: Advertising
Associate Professor Rachel Kennedy talks about Advertising Research
VIDEO: 15 versus 30 second Advertisements
Research Associate Kate Newstead talks about 15 versus 30 second commercials.
VIDEO: Loyalty
Professor Byron Sharp discussing why small brands have fewer users who are slightly less loyal.
VIDEO: Brand User Profiles
All brands share customers more with big brands & less with small brands.
VIDEO: Competing Brands
Competing brands appeal to the same sorts of customers.
VIDEO: Marketing Myth
A 5% drop in customer defections does not give 80% profit. Professor Byron Sharp speaks about Reichheld's myth of zero defections.
VIDEO: Making Numbers Work
Professor Andrew Ehrenberg's key data reduction principles.
VIDEO: Media Fragmentation
Professor Byron Sharp on Media Fragmentation
Interviewed on TVNZ in Auckland
VIDEO: Double Jeopardy
Professor Andrew Ehrenberg describes the Double Jeopardy law
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