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The Ehrenberg-Bass Institute is an independent, not for profit, marketing research Institute of the University of South Australia. Including the Ehrenberg Centre, London South Bank University.

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The Institute was created in 2005 when the Marketing Science Centre was elevated to Institute status following extensive review by international experts. We are the first University Institute devoted to marketing science.

Corporate Sponsorship

For the past eight years leading global corporations, like General Motors, P&G, Coca-Cola, and Mars, have funded a special R&D program.


Corporate Sponsorship gives full access to this R&D, in-house briefings, reports, and access to the Institute library & researchers. To learn more click here.

Market Research Services

We provide leading edge qualitative and quantitative research.


We combine the resources of a large academic R&D centre with a national in-house computer assisted telephone survey facility.


We provide our clients with reliable trustworthy results. Insightful, useful information, not semi-digested data.


Clients benefit from the fact that our market research is under-pinned by our fundamental discoveries.


To learn more about market research, click here.

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