Market Research

We provide our clients with reliable surveys, but more importantly we correctly interpret this data and draw implications for marketing strategy.

We can do this because the market research is underpinned by the fundamental knowledge from our R&D program, providing clients with unique insights that cannot be obtained elsewhere.
R&D Program

Leading corporations around the world subscribe to our unique R&D program.

"Until every marketer applies these learnings there will be competitive advantage to those that do" Mitch Barns, The Nielsen Company.

Corporate Sponsors receive reports on discoveries, and in-house seminars led by senior marketing scientists from the Institute.
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Click here to order copies of Director Byron Sharp's new book

How Brands Grow
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Professor Andrew Ehrenberg
(1926 - 2010)


August 2010

We are very sad to lose a legendary figure in marketing, market research and the statistics field. Over his life Professor Andrew Ehrenberg’s contribution to the development of marketing science has been enormous. The Ehrenberg-Bass Institute (with colleagues at the Ehrenberg Centre, London SouthBank) will build on his legacy as we continue to develop empirical generalizations in marketing. 

We are sad to lose this great man who was a pioneer in our field, and a dear friend to his colleagues.




The Ehrenberg-Bass Institute

The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.

Our research discovers how buyers behave, brands perform and how marketing really works.

Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.

We have experts in the areas of:

Advertising
Brand Equity
Marketing Metrics & Buyer Behaviour
Pricing
Media
Sustainable Marketing
Wine Marketing
© 2009 Ehrenberg-Bass Institute for Marketing Science