Corporate Sponsorship

How can you join?: Click here for info
Over the past decade corporations like Unilever, Kraft, General Motors and other leading marketers have invested millions of dollars into a unique R&D program to tackle some of the fundamental issues of marketing and buyer behaviour.


The Ehrenberg-Bass Institute's R&D builds fundamental knowledge. Insight and benchmarks that can be used again & again. The sort of useful principles that are missing from marketing textbooks.

Institute corporate sponsors receive discoveries in reports & in-house briefings. To book your next in-house seminar, or for further information, contact Maureen McEvedy.
Further Information
For Further information about Corporate Sponsorship go to:

How to Join
Who Joins?
Seminars
R&D Reports
Our Agenda

If you are a Corporate Sponser and would like to join our distribution list to receive new reports and updates via email, click here.

CLICK HERE to watch a Corporate Sponsorship video (If you have difficulties with the video, Click Here.)
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Professor Andrew Ehrenberg
(1926 - 2010)

August 2010

We are very sad to lose a legendary figure in marketing, market research and the statistics field. Over his life Professor Andrew Ehrenberg’s contribution to the development of marketing science has been enormous. The Ehrenberg-Bass Institute (with colleagues at the Ehrenberg Centre, London SouthBank) will build on his legacy as we continue to develop empirical generalizations in marketing. 

We are sad to lose this great man who was a pioneer in our field, and a dear friend to his colleagues.
The Ehrenberg-Bass Institute

The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.

Our research discovers how buyers behave, brands perform and how marketing really works.

Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.

We have experts in the areas of:

Advertising
Brand Equity
Marketing Metrics & Buyer Behaviour
Pricing
Media
Sustainable Marketing
Wine Marketing
© 2009 Ehrenberg-Bass Institute for Marketing Science