Seminars

Exclusive in-house briefings for Corporate Sponsors allows your team to workshop results and what they mean for your business.

To book your next in-house seminar, or for further information contact, Maureen McEvedy.

Potential topics for corporate sponsors include:

• 12 astounding new facts about brand buying, and how marketing works
• Loyalty & Brand Performance
• The Determinants of Branding Quality
• Smart Targeting
• How brands grow
• Double Jeopardy
• Profiling Your Customer Base
• Meaningful Marketing Metrics & Meaningful Market Modelling
• Attitudes & Behaviour
• Service Quality & Satisfaction Benchmarks
• Brand Salience - What it is and why it Matters
• Brand Personality
• De-mystifying the Pareto Share
• Differentiation Versus Distinctiveness
• Why Branding Matters
• Branding Quality
• How Brands really compete
• What Advertising (really) does for your sales and brand.
• Single source - and what it can do for Advertising Effectiveness
• Data Reduction - getting the most out of data
• Predicting what happens when you change price
• Surviving Retail Power
• Private Labels
• The Future of TV
• Understanding Media Effects: our agenda
• Word of Mouth
• Pre-testing & Ad Likeability


CLICK HERE to watch our Corporate Sponsorship video.

If you are a Corporate Sponsor and would like to join our distribution list to receive new reports and updates via email, click here.




EhrenbergBass_CB_UniSARGB

Professor Andrew Ehrenberg
(1926 - 2010)

August 2010

We are very sad to lose a legendary figure in marketing, market research and the statistics field. Over his life Professor Andrew Ehrenberg’s contribution to the development of marketing science has been enormous. The Ehrenberg-Bass Institute (with colleagues at the Ehrenberg Centre, London SouthBank) will build on his legacy as we continue to develop empirical generalizations in marketing. 

We are sad to lose this great man who was a pioneer in our field, and a dear friend to his colleagues.
The Ehrenberg-Bass Institute

The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.

Our research discovers how buyers behave, brands perform and how marketing really works.

Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.

We have experts in the areas of:

Advertising
Brand Equity
Marketing Metrics & Buyer Behaviour
Pricing
Media
Sustainable Marketing
Wine Marketing
© 2009 Ehrenberg-Bass Institute for Marketing Science