Market Research
The Ehrenberg-Bass Institute provides leading edge market research services, both qualitative and quantitative.

Effective market research can help increase the efficiency of your marketing activities and gain valuable consumer insights. Our market research provides insightful, useful information and reusable knowledge.


Market Research allows access to the Institute's customer insights and thinking, tailored to your specific needs. We will match your needs to the best and most effective research methods.


Having a large team of specialists means we can allocate the right people to your specific problem.

Please contact us if you would like more information about our Market Research services.

Research Areas
We are experts in the following areas of research:

Service Quality

Brand Tracking

Advertising

Brand Image

Loyalty

Buyer Behaviour

Sustainable Marketing

Wine Marketing

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Professor Andrew Ehrenberg
(1926 - 2010)

August 2010

We are very sad to lose a legendary figure in marketing, market research and the statistics field. Over his life Professor Andrew Ehrenberg’s contribution to the development of marketing science has been enormous. The Ehrenberg-Bass Institute (with colleagues at the Ehrenberg Centre, London SouthBank) will build on his legacy as we continue to develop empirical generalizations in marketing. 

We are sad to lose this great man who was a pioneer in our field, and a dear friend to his colleagues.
The Ehrenberg-Bass Institute

The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.

Our research discovers how buyers behave, brands perform and how marketing really works.

Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.

We have experts in the areas of:

Advertising
Brand Equity
Marketing Metrics & Buyer Behaviour
Pricing
Media
Sustainable Marketing
Wine Marketing
© 2009 Ehrenberg-Bass Institute for Marketing Science