Advertising / Marketing Communications

The Ehrenberg-Bass Institute has extensive experience in advertising and marketing communications research. We have developed unique research tools such as Concept_Test, Ad_Track, and Xperimentum. We can use these and a number of other techniques to answer questions such as:

  • How does your advertising work?

  • Is your advertising effective? (either at concept stage or through tracking)

  • Which concept presented by your ad agency should you choose for greatest effectiveness?

  • Which media or combinations work best?

  • How much should you spend?

  • How should you allocate?

  • What is the relationship between our ad spend and results, in terms of sales, recall, recognition and message comprehension?
Click on the following specialist areas for further information:

Concept Test

Ad Tracking

Campaign Evaluation

Xperimentum

VIDEO: Advertising
Associate Professor Rachel Kennedy talks about Advertising Research

VIDEO: 15 versus 30 second Advertisements

VIDEO: Market Research



EhrenbergBass_CB_UniSARGB

Professor Andrew Ehrenberg
(1926 - 2010)

August 2010

We are very sad to lose a legendary figure in marketing, market research and the statistics field. Over his life Professor Andrew Ehrenberg’s contribution to the development of marketing science has been enormous. The Ehrenberg-Bass Institute (with colleagues at the Ehrenberg Centre, London SouthBank) will build on his legacy as we continue to develop empirical generalizations in marketing. 

We are sad to lose this great man who was a pioneer in our field, and a dear friend to his colleagues.
The Ehrenberg-Bass Institute

The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.

Our research discovers how buyers behave, brands perform and how marketing really works.

Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.

We have experts in the areas of:

Advertising
Brand Equity
Marketing Metrics & Buyer Behaviour
Pricing
Media
Sustainable Marketing
Wine Marketing
© 2009 Ehrenberg-Bass Institute for Marketing Science