Brand Image

The Ehrenberg-Bass Institute is a world leader in brand image research. Findings on the use of brand image data and the role of brand image in customer switching and retention have been published internationally in management and marketing journals.

We can provide a vast range of services and have unique expertise in the area of maximising the benefits of expenditure on branding. We can provide you with answers to questions such as:

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• How are we perceived relative to other brands in the market? Which brands are most like us and which do we compete most closely with?
  
  
• Which image attributes drive customer loyalty?
  
  
• How does our brand perform on key statistics relative to industry norms?
  
  
• Which image attributes should be we be focusing on in our advertising?
  
  
• What are the strengths and weaknesses of our brand?
  
  
• How do our customer’s perception of competitors affect their buying behaviour?
  
  
• How does what people think about your brand effect whether or not they will continue to purchase your brand or switch to a competitor?

Click on the following specialist areas for further information:

Brand Awareness/Salience

Brand Equity/Value

Brand Health

Brand Image & Defection

Brand Image & Positioning

Brand Strengths & Weaknesses

Corporate Image

Negative Brand Perceptions

Perceptual Mapping


VIDEO: Market Research


For further information on any aspect of Brand Image Research, please click here.