Brand Tracking

We have spent many years developing knowledge about brand and market expectations. We use this knowledge to ensure that tracking studies remain meaningful and managerially useful. Our marketing experts provide context and interpretation for all the information we collect. Not just reams of meaningless statistics!


The Ehrenberg-Bass Institute has a state of the art CATI (Computer Aided Telephone Interviewing) system that can be used to collect data for tracking studies. Our optimal call back system ensures the minimisation of non-response bias. The easily translatable platform means that we can adapt the data easily for your systems and maximise the opportunity for further advanced modelling and analysis.

VIDEO: Market Research

Please email Elke.Seretis@MarketingScience.info for further information on any aspect of Brand Tracking.




EhrenbergBass_CB_UniSARGB

Professor Andrew Ehrenberg
(1926 - 2010)

August 2010

We are very sad to lose a legendary figure in marketing, market research and the statistics field. Over his life Professor Andrew Ehrenberg’s contribution to the development of marketing science has been enormous. The Ehrenberg-Bass Institute (with colleagues at the Ehrenberg Centre, London SouthBank) will build on his legacy as we continue to develop empirical generalizations in marketing. 

We are sad to lose this great man who was a pioneer in our field, and a dear friend to his colleagues.
The Ehrenberg-Bass Institute

The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.

Our research discovers how buyers behave, brands perform and how marketing really works.

Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.

We have experts in the areas of:

Advertising
Brand Equity
Marketing Metrics & Buyer Behaviour
Pricing
Media
Sustainable Marketing
Wine Marketing
© 2009 Ehrenberg-Bass Institute for Marketing Science