Brand Tracking

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Brand Tracking

We have spent many years developing knowledge about brand and market expectations. We use this knowledge to ensure that tracking studies remain meaningful and managerially useful. Our marketing experts provide context and interpretation for all the information we collect. Not just reams of meaningless statistics!


The Ehrenberg-Bass Institute has a state of the art CATI (Computer Aided Telephone Interviewing) system that can be used to collect data for tracking studies. Our optimal call back system ensures the minimisation of non-response bias. The easily translatable platform means that we can adapt the data easily for your systems and maximise the opportunity for further advanced modelling and analysis.


VIDEO: Market Research


Please email Elke.Seretis@MarketingScience.info for further information on any aspect of Brand Tracking.