Loyalty

The Ehrenberg-Bass Institute has the largest concentration of loyalty researchers in Australia and is internationally renowned for its work on assessing the impact of loyalty programs.

We apply our extensive knowledge in this area to our market research work and subsequent recommendations we provide to each client. We can help you to find answers to questions, such as:

  • What levels of customer loyalty should we expect and are we achieving these goals?

  • What are the drivers of customer loyalty in our market?

  • Who are our vulnerable customers and how can we identify them?

  • Has our loyalty program increased loyalty?

Click on the following specialist areas for further information:

Loyalty and Customer Retention Monitoring

Loyalty Programs

Loyalty Trak

Vulnerability Analysis

VIDEO: Market Research
VIDEO: Loyalty

Click here to view Professor Byron Sharp's video presentation on the Reichheld Defection Myth.


EhrenbergBass_CB_UniSARGB

Professor Andrew Ehrenberg
(1926 - 2010)

August 2010

We are very sad to lose a legendary figure in marketing, market research and the statistics field. Over his life Professor Andrew Ehrenberg’s contribution to the development of marketing science has been enormous. The Ehrenberg-Bass Institute (with colleagues at the Ehrenberg Centre, London SouthBank) will build on his legacy as we continue to develop empirical generalizations in marketing. 

We are sad to lose this great man who was a pioneer in our field, and a dear friend to his colleagues.
The Ehrenberg-Bass Institute

The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.

Our research discovers how buyers behave, brands perform and how marketing really works.

Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.

We have experts in the areas of:

Advertising
Brand Equity
Marketing Metrics & Buyer Behaviour
Pricing
Media
Sustainable Marketing
Wine Marketing
© 2009 Ehrenberg-Bass Institute for Marketing Science