Ehrenberg-Bass Institute
AdTrack
The Ad_Track system enables you to monitor your advertising effectiveness and brand health on a regular basis (ie weekly, monthly, quarterly). Ideally this tracking is a total monitor of advertising in your industry. Not only do you know when your advertising is working and when it is not, but you also know how effective your competitors ads are.
Ad_Trak includes standard measures tailored to your requirements. Target audience perceptions and knowledge of your brand and competitors, relevant behaviour, ad awareness (recall and recognition), ad liking, ad comprehension, correct branding and the like are included.
Data is collected by IQCA accredited interviewers using a state of the art CATI (Computer assisted telephone interviewing system) which ensures that you receive rapid feedback on your advertising when it is needed.
Please email Elke.Seretis@MarketingScience.info for further information on any aspect of Advertising Effectiveness Monitoring.
The Ad_Track system enables you to monitor your advertising effectiveness and brand health on a regular basis (ie weekly, monthly, quarterly). Ideally this tracking is a total monitor of advertising in your industry. Not only do you know when your advertising is working and when it is not, but you also know how effective your competitors ads are.
Ad_Trak includes standard measures tailored to your requirements. Target audience perceptions and knowledge of your brand and competitors, relevant behaviour, ad awareness (recall and recognition), ad liking, ad comprehension, correct branding and the like are included.
Data is collected by IQCA accredited interviewers using a state of the art CATI (Computer assisted telephone interviewing system) which ensures that you receive rapid feedback on your advertising when it is needed.
Please email Elke.Seretis@MarketingScience.info for further information on any aspect of Advertising Effectiveness Monitoring.
