Dr Anne Sharp
Anne
Dr Anne Sharp heads the Institute's Sustainable Marketing research group. With over 15 years research experience, she has worked across a wide range of industries as well as building a strong track record in both State and Federal Government research. Her work has a focus on the application of marketing to social issues. This includes areas such as benchmarking service quality and satisfaction in a Government and regulatory body context, program evaluation and tracking, and the understanding decision-making processes. For the past 10 years she has assisted organisations to understand and adopt best-practice marketing principles.


Anne also has particular expertise in shopper observation research. She has designed and managed a range of projects for a diverse range of clients from wine retailers to pharmacy stores. She is skilled in turning observation findings into practical implications for clients.


Anne is published in respected, referred international journals including the the International Journal of Research in Marketing (twice) and the European Journal of Marketing.


An experienced and entertaining speaker, Anne has presented at conferences nationally and overseas for the past 10 years.


To view her publication list, click here.


EhrenbergBass_CB_UniSARGB

Professor Andrew Ehrenberg
(1926 - 2010)


August 2010

We are very sad to lose a legendary figure in marketing, market research and the statistics field. Over his life Professor Andrew Ehrenberg’s contribution to the development of marketing science has been enormous. The Ehrenberg-Bass Institute (with colleagues at the Ehrenberg Centre, London SouthBank) will build on his legacy as we continue to develop empirical generalizations in marketing. 

We are sad to lose this great man who was a pioneer in our field, and a dear friend to his colleagues.




The Ehrenberg-Bass Institute

The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.

Our research discovers how buyers behave, brands perform and how marketing really works.

Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.

We have experts in the areas of:

Advertising
Brand Equity
Marketing Metrics & Buyer Behaviour
Pricing
Media
Sustainable Marketing
Wine Marketing
© 2009 Ehrenberg-Bass Institute for Marketing Science