Ehrenberg-Bass Institute
Professor
Byron Sharp
Professor Byron Sharp
is Director of the Ehrenberg-Bass Institute
for Marketing Science, and Professor of
Marketing Science, University of South
Australia.
Professor Sharp is known as an exciting, even controversial speaker who "makes a habit of challenging conventional business ideas" (Market Research News UK). For a list of topics Byron speaks on regularly around the world, click here.
Byron is currently working with Wharton Professor Jerry Wind on a follow-up to their 2008 Wharton Conference on "Empirical Generalisations in Advertising". The new 2011 conference will feature high quality research presentations on the new laws of multi-media orchestrated advertising.
Byron’s other major project is the completion of the book “How Brands Grow: what marketers don't know”. To order copies of Byron's new book click here. To view the marketing challenge excerpt from the book click here.
To view Byron's publications, click here.
To view Byron's blog, click here.
Professor Sharp is known as an exciting, even controversial speaker who "makes a habit of challenging conventional business ideas" (Market Research News UK). For a list of topics Byron speaks on regularly around the world, click here.
Byron is currently working with Wharton Professor Jerry Wind on a follow-up to their 2008 Wharton Conference on "Empirical Generalisations in Advertising". The new 2011 conference will feature high quality research presentations on the new laws of multi-media orchestrated advertising.
Byron’s other major project is the completion of the book “How Brands Grow: what marketers don't know”. To order copies of Byron's new book click here. To view the marketing challenge excerpt from the book click here.
To view Byron's publications, click here.
To view Byron's blog, click here.
