Larry has particular expertise in wine choice behaviour and modelling the effects of packaging changes on consumer purchase. He has also worked with wine companies on branding and export issues, especially in choosing and managing wine distribution.
Larry is a well-known international speaker and executive educator. In the last few years he has given keynote speeches and short courses in: the United States, South Africa, Chile, Argentina, Uruguay, New Zealand, France, Italy, and Canada.
Larry has worked directly with many of Australia’s largest wineries as well as some of the smaller ones. He has been on the organising committee for the past 4 Australian Wine Marketing Conferences, The Australian Wine Technical Conference, and the Domestic Taskforce for the Australian Wine and Brandy Corporation.
Larry is currently overseeing a major wine industry project in predicting the sales impact of new wine styles and packaging in Australia and in the US market.
To view his publication list, click here
To view his month columns in WBM, click here