Dr Nick Danenberg

Nick
Dr Nick Danenberg is a Senior Research Associate at the Ehrenberg-Bass Institute, with a long history in commercial market research. He has extensive research experience using both qualitative and quantitative techniques which have benefited many of Australasia's leading corporations as well as many government agencies. 


Nick also has a solid foundation in the client side of marketing research, through holding various sales and marketing positions with some of Australia's best known companies in the services and the manufacturing sectors.  


Nick's areas of research focus are advertising and media effectiveness, targeting and loyalty. He has presented his research in these areas at many industry and academic conferences both in Australia and internationally.


To view his publications list, click here.




EhrenbergBass_CB_UniSARGB

Professor Andrew Ehrenberg
(1926 - 2010)

August 2010

We are very sad to lose a legendary figure in marketing, market research and the statistics field. Over his life Professor Andrew Ehrenberg’s contribution to the development of marketing science has been enormous. The Ehrenberg-Bass Institute (with colleagues at the Ehrenberg Centre, London SouthBank) will build on his legacy as we continue to develop empirical generalizations in marketing. 

We are sad to lose this great man who was a pioneer in our field, and a dear friend to his colleagues.
The Ehrenberg-Bass Institute

The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.

Our research discovers how buyers behave, brands perform and how marketing really works.

Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.

We have experts in the areas of:

Advertising
Brand Equity
Marketing Metrics & Buyer Behaviour
Pricing
Media
Sustainable Marketing
Wine Marketing
© 2009 Ehrenberg-Bass Institute for Marketing Science