Ehrenberg-Bass Institute
Research Associates
Melissa's research interests are empirical quantitative marketing and repertoire size. Melissa completed her Honours Degree in Applied Science (Industrial and Applied Mathematics). She recently completed her PhD.
To view Melissa's publications, click here.
Jasha comes from a background in marketing and communications. His previous roles have been for the University of South Australia's Student Services Organisation and as a key account manager for a boutique creative, graphic design and marketing agency.
Jasha's research interests are in consumer behaviour, with a specific focus on country of origin and destination image research in the areas of tourism and seafood. Jasha has a Bachelor of Politics, a Master of International Studies, a Master of Marketing and has just begun his PhD research with the Institute.
Polymeros joined the Institute in 2010. He recently finished his PhD in the area of branding from the Aarhus School of Business (ASB) in Denmark. He also holds an MBA in Agribusiness Management and an MSc in Agricultural Economics from the Agricultural University of Athens (AUA) in Greece. His research interests are primarily focused on food related consumer behaviour and branding issues, with special focus on healthy eating. His research has been published in various international peer-reviewed journals, among which are Journal of Marketing Communications, Appetite and Sociologia Ruralis.
Armando began working with the Institute in 2008, but he officially joined it in 2010. Armando has a Bachelor In Tropical and Subtropical Agricultural Sciences, a Master in Agricultural Economics, and a Ph.D. in Wine Economics and Rural Development. His research interests include consumer behavior in a pre-purchase situation, menu analysis, behavioral loyalty (its evolution over time and interaction/correlation effects in determining overall consumers loyalty), packaging and sustainable marketing.
Liz's expertise in the area of relationship establishment can help you identify the likelihood that your salesperson will establish a relationship with a new customer specialising in services marketing and agency relationships. As the flip side to retention, attracting new customers is fundamental to ongoing revenue generation. To view Liz's publications, click here.
Stine recently graduated from a Bachelor of Commerce (Marketing) and joined the Institute's Sustainable Marketing research team in 2008. Stine's research interests include knowledge, behaviours and attitudes of the Australian public towards environmental sustainability, and their responsiveness to Government interventions in this area. She has published papers to this effect and worked on research projects for clients in a range of industries, including government departments.
Bryony joined the Institute in 2006 after several years of local and interstate experience in sales and marketing.
She is an experienced qualitative researcher and quantitative analyst with expertise in questionnaire design and brand tracking. Bryony has conducted research into understanding consumer perceptions, knowledge and behaviour in the home hardware, television, seafood, health, education and FMCG industries for a range of local and international clients. Her current research priority is to extend knowledge of how consumers use and interact with media, with a focus on television audience behaviour.
Natasha has completed a Business Administration Degree with a major in Marketing, and a Graduate Diploma of Marketing Communications. She joined the Ehrenberg-Bass Institute in 2009 and is currently undertaking a Master by Research, investigating brand adoption in FMCG. She is an experienced marketing communications professional with more than ten years experience in Brazil and Australia. Natasha has been involved with several research projects analysing and reporting data related to consumer purchase behaviour and brand equity.
Prior to joining the Institute in 2007, Richard spent 15 years in various sales and marketing management positions, mostly with Asian IT and telecommunication service providers. His research expertise in customer loyalty helps clients gain insights into their customer base, and develop marketing programs to enhance loyalty.
To view Richard’s publications click here.
Lewis joins the Ehrenberg-Bass Institute with a background in the fields of finance, marketing and project management at various international companies both in China and Australia. Lewis has a Bachelor in Economics (Finance), a Master of Business (Accountancy) and a Master in Project Management. His academic strengths lie in his analytical skills, ability to work with data, problems solving and critical thinking.
He is also a skillful Chinese interpreter and translator.
Prior to joining the Ehrenberg-Bass Institute, Kerry worked in various marketing and public relations roles based in the Barossa Valley. Kerry has completed a Masters of Business (Research) which involved analysing loyalty in service industries and its relationship with market share. She is currently undertaking a PhD in the area of brand extensions relating to FMCGs. Her research interests include loyalty, brand extensions and cross category purchasing.
To view Kerry's publications click here.
Karen has had over 15 years experience in senior sales and marketing roles across a broad spectrum of industries including Tourism, FMCG, Media and Major Retail. Her extensive industry work has meant she has been involved in most aspects of marketing.
She has worked with the Ehrenberg-Bass Institute since 2005 and holds a PhD in marketing. Her research area focuses on media strategy, in particular audience composition and targeting strategy.
Cathy joined the Ehrenberg-Bass Institute as a Research Associate in 2008. Her research area focuses on word of mouth communication, specifically comparing offline and online environments for consumer interaction, as well as examining the role of word of mouth in the viewing of TV programs. Cathy has skills in questionnaire design, analysis and reporting of both qualitative and quantitative data, as well as presentation of results to an array of audiences. Her other research interests include online marketing, advertising and media.
Jacqui has recently joined the institute as a Research Associate and will be undertaking a Masters by Research. Jacqui's experience rests mostly within the financial services industry where she undertook various management and supervisory positions, as well as various project management roles. Her research interests include advertising effectiveness and sustainable marketing.
Monica has returned to the Institute after three years in research & marketing roles within the industry (in both private and not-for-profit organisations) with Antelco Pty Ltd and the Australian Red Cross Blood Service. Monica has completed a Master of Business (Research) in the area of explaining and predicting retail brand performance. Monica has skills in quantitative analysis and qualitative research including in-depth interviewing and focus group moderation.
Vipul’s area of expertise is in the empirical generalizations related to market structure and brand performance measures. Prior to joining the Institute, Vipul was a researcher in leading media planning and research agencies. He has done a significant amount of commercial research in the area of brand tracking that includes measuring and tracking brand’s salience, perception, advertising effectiveness and overall health. His research area includes brand performance measures, market structure modeling, pricing, and effects of promotions.
In addition to his strong industry experience, Vipul has an extensive academic background. He has a Masters in Marketing and a Masters in Business (Research).
Since 1996 Alejandra has been developing marketing-communication strategies and advertising campaigns for a wide range of business fields.
Her current area of research is packaging and her ambition is to incorporate packaging studies to her undergraduate and postgraduate understanding of social communication, anthropology (cultural/social/religion-ecology) and psychology (persuasive communication).
Arry’s career has largely been in the financial sector in Asia Pacific countries. He managed several major projects in Indonesia and Singapore, including a credit card customer retention project during the height of the Asian economic crisis in 1998.
He has extensive experience in project management, strategic planning, data analysis and data mining as well as customer profiling using statistical techniques. Arry’s key areas of expertise are customer satisfaction and loyalty, customer and target market profiling, as well as business-to-business satisfaction.
Ulli recently joined the Institute as a Research Associate undertaking his PhD. His research interests lie in the sales management area, specifically cross- functional selling teams. He completed his Maters by Research at Aalen University in Germany. Ulli’s course of studies included a 5 month exchange period with Central University of Technology in Bloemfontein, South Africa as well as 2 internships – Mercedes Benz in New York and Mitsubishi Fuso in Tokyo.
Meagan joined the Institute in 2007 and has experience in perceptual analysis, services marketing and customer satisfaction for clients from a wide range of industries. Her current research area is sustainable marketing and her research interests extend into the impact of marketing and communications on the behaviour and perceptions of current and potential customers.
Sam's main focus is brand and advertising awareness research. At the Institute he has been involved in both qualitative and quantitative research for a broad range of clients including financial providers, media companies and fast moving consumer goods companies. Another of Sam's research interests is modelling consumer purchasing behaviors.
John’s areas of expertise are Personal Selling, Sales Management and Business-to-Business Marketing. He is Program Director of the Bachelor of Management (Marketing) degree, and of the double degree Bachelor of Management (Marketing) and Bachelor of Arts (International Studies).
To view John’s publications click here.
