Malcolm
Wright's Publications
BOOKS, BOOK CHAPTERS AND EDITORIALS
East,
R. Wright, M. and Vanhuele, M. (2008) Consumer
Behaviour: Applications in Marketing, Sage:
London.
Uncles, M. and Wright, M. (2004), Editorial:
Empirical Generalisation in Marketing,
Australasian Marketing Journal, 12, 3, 5-20.
Wright, M. (2003), Chapter 7. Marketing
Fundamentals, in Sligo, F. (ed), New Zealand
General Management Handbook¸ 99-131, Auckland:
CCH.
Wright, M. (2000), The Hawkes Bay Election (case
study), In McColl-Kennedy, J. et al Marketing,
Concepts and Strategies, 3rd edition, Nelson
Australia, 895-900.
SOFTWARE
Wright, M. (2008), NBDNorms
Version 2.1 (CTA), Excel Based Software for
Calculating NBD Benchmarks for Buyer Behaviour.
Wright, M. (1999), NBDNorms Version 0.1, Excel
Based Software for Calculating NBD Benchmarks for
Buyer Behaviour.
REFEREED JOURNAL ARTICLES
Wright, M. and
Armstrong, J.S. (2008), The
Ombudsman:Verification of Citations: Fawlty
Towers of Knowledge. Interfaces, 38, 2
(March-April), 125-139, with commentaries by Don
Dillman, Mark Uncles and Brian Martin, and an
introduction by Gary Lilien.
Wright, M. and MacRae, M., (2007), Bias and
Variability in Purchase Intention Scales, Journal
of the Academy of Marketing Science, 35(4),
617-624.
Garland, R., Lees, G. and Wright, M. (2007)
Switching Banks: Old Bank Gone but not Forgotten,
Journal of Financial Services Marketing, 12, 2,
146-156.
East, R., Hammond, K. and Wright, M. (2007), The
Relative Incidence of Positive and Negative Word
of Mouth: A multi-category study, International
Journal of Research in Marketing, 24, 2, 175-184.
Lees, G. and Wright, M. (2004) The Effect of
Concept Formulation on Concept Scores, Journal of
Product Innovation Management, 21, 6, 389-400.
Wright, M. and Lees, G. (2003), Item Order
Effects in Juster Scale Pricing Research,
Australasian Journal of Market Research, 11, 1,
11-15.
Holdershaw, J., Gendall, P. and Wright, M.
(2003), Predicting Willingness to Donate Blood,
Australasian Marketing Journal, 11, 1, 87-96.
Wright, M., Sharp, A. and Sharp B. (2002), Market
Statistics for the Dirichlet Model: Using the
Juster Scale to Replace Panel Data, International
Journal of Research in Marketing, 19, 1, 81-90.
Wright, M. (2002), Patterns of Purchase Loyalty
for Retail Payment Methods, International Journal
of Bank Marketing, 20, 7, 311-316.
Sharp, B., Wright, M. and Goodhardt, G., (2002),
Purchase Loyalty is Polarised into Either
Repertoire or Subscription Patterns, Australasian
Marketing Journal, 10, 3, 7-20.
Wright, M. (2002), Two Methods of Estimating
Category Statistics: Which is Better? Marketing
Bulletin, 13, Article 2.
Wright, M. and Sharp A. (2001), The Effect of a
New Brand Entrant on a Market, Journal of
Empirical Generalisations in Marketing Science,
6, 15-29.
Hoek, J., Dunnett, J., Wright, M. and Gendall, P.
(2000), Descriptive and Evaluative Attributes:
What Relevance to Marketers? Journal of Product
and Brand Management, 9, 6, 415-433.
Wright, M. (2000), An Evaluation of Political
Polling in a Postal Vote, Australasian Journal of
Market Research, 8, 1, 19-28.
Cierpicki, S., Wright, M., and Sharp, B. (2000),
Managers’ Knowledge of Marketing
Principles: The Case of New Product Development,
Journal of Empirical Generalisations in Marketing
Science, 5, 771-790.
Wright, M., Gendall, P. and Lewis, A. (1999),
Making Survey Based Price Experiments More
Accurate, Journal of the Market Research Society,
41, 2, 245-249.
Wright, M. and Ashill, N. (1998), A Contingency
Model of Marketing Information, European Journal
of Marketing, Issue 32, 1/2, 1998, 125-144.
Wright, M. and Klyn B. (1998), Environmental
Attitude Behaviour Correlations in 21 Countries,
Journal of Empirical Generalisations in Marketing
Science, 3, 42-60.
Wright, M., Sharp, A. and Sharp, B. (1998), Are
Australasian Brands Different? Journal of Product
and Brand Management, 7, 6, 465-480.
Wright. M. and Kearns, Z. (1998), Progress in
Marketing Knowledge, Journal of Empirical
Generalisations in Marketing Science, 3, pp.1-21.
Wright, M., Upritchard, C. and Lewis, A. (1997),
A Validation of the Bass Model of New Product
Diffusion in New Zealand, Marketing Bulletin, 8,
15-29.
Wright, M. (1996), The Dubious Assumptions of
Segmentation and Targeting, Management Decision,
34, 1, 18-24.
Wright, M. and Charlett, D. (1995), New Product
Diffusion Models in Marketing: An Assessment of
Two Approaches, Marketing Bulletin, 6, 32-41.
Wright, M. (1995), The Effect of Pre-Notification
on Mail Survey Response Rates, Marketing
Bulletin, 6, 59-64.
Wright, M. and Esslemont, D. (1994), The Logical
Limitations of Target Marketing, Marketing
Bulletin, 5, 13-20.