Cheap TV ads child's
play for big business
Kate
Newstead comments on
competitions
The Advertiser, August 11, 2009
Sexualised
Advertising
Radio interview with
Assoc
Prof Jenni Romaniuk
Radio Adelaide 101.5 Breakfast with
Peter Godfrey
Marketing in
Recession
Radio interview with
Assoc
Prof Jenni Romaniuk
5AA Breakfast Show
Branson tells Amber
'sex sells'
The Advertiser, May 22, 2009
Selling It
Catherine Fox, AFR Boss,
April 2009
Dont Believe it:
Seven fallacies to be avoided
Anthony Sibillin, BRW,
March 19-25, 2009
Italian collaboration
unlocking secrets of wine market
Wharton link to
Unlock Future of Ads
The
Advertiser, Tuesday 6th January
2009
UnISA and Arts SA
join forces to explore the
culture of customer service
UniSA News, Summer
2008
Dame Edna Everage to
launch MAC Cosmetics
Collection
Herald Sun,
Dec 18 2008
Is there a silver
lining to recession?
Dr Byron
Sharp, WARC Online,
September 2008
How celebrities
manage their brands
Svetlana
Bogomolova &
Kate
Newstead, B&T Sept 2008
Elvis slaughters
marketing’s old cows
Michael Kiely, Marketing Magazine
WOM brand detractors
misunderstood
Dr Jenni
Romaniuk &
Nicole
Hartnett, B&T July 2008
What Next? Now
it's a credit card phone
The Advertiser, July 2008
TV Clutter Dulls
Product Placement
Dr Jenni
Romaniuk, Advertising Age,
May 2008
The Traffic is murder
in the Car Category
Dr Jenni
Romaniuk &
Kate
Newstead, B&T, April
2008
Are your product
placements 'spectacularly
average'?
Dr Jenni
Romaniuk, Advertising Age,
April 2nd 2008
When it comes to product placement,
conventional wisdom says a reality TV
show is your best bet. But such
product placement is, overall,
'spectacularly average'.
Evolution of the
Sustainable Consumer
Dr Anne
Sharp, the Independent
Weekly, Feb 23, 2008.
Don't Evaluate your
ad by sales figures
Dr Byron
Sharp, B&T, April 20th
2007
Why Marketing Needs
Marketing Science
Colin
McDonald and
John
Scriven, Admap, October 2006
Hitting them head
on
Dr Jenni
Romaniuk, B&T, September
8th 2006
Does empirical
science have a place in
marketing?
By
Colin
McDonald, Market Leader
Autumn 2006, p.62-62.
Ten Biggest
Improver
Sean Fewster, The Advertiser, July
19th 2006
Watching the
watchers
The Guardian, April 18,
2006
Buying ad space-
challenging the paradigm
Gary Jaffer - The Independent
They're Watching
You
Australian Marketing Magazine
(Online) - July 2006
One of the Institute's Research
Associates, Peter Hammer, comments on
the (lack of) effect that the Big
Brother Scandal had on the television
show's ratings.
Low Repeat Viewing
for TV Programs
UniSA Researcher - July 2006
While ratings for certain television
programs might be fairly steady, with
about the same number of people
watching each week, researchers at
the University of South Australia
have discovered that week-to-week it
is largely different people watching
the program.
Customer Loyalty
Myths Exposed -
Dr Byron
Sharp
Marketing Magazine (Australia) -
April 2006
A five percent drop in defections
does not result in an 80 percent-plus
increase in profits.
You Can Mute It, But
TV Ads Can Still Talk
Written by Camille Alarcon
of B&T
This article draws on the research of
Dr Erica
Riebe about how people don't
necessarily have to be actively
watching an ad for it to have
some effect on them.
Consumers' Beliefs
About Brands Are Fickle -
Dr Anne
Sharp
Published in B&T magazine 19th
December 2001
The beliefs and attitudes that
customers hold about your brand are
unstable. In one survey, some
customers may say your brand offers
“good customer service”,
yet the next time around half of them
will give a different response. But
you and your market researchers will
probably never notice this because
overall brand image scores will
remain unchanged.
Predicting Your
Company's Sales -
Dr Erica
Riebe
Need to predict how many people will
buy your product? Predictive
"probability" scales used in market
research can ease the nerves of the
brand manager.
Faithfully Yours
-
Dr Byron
Sharp
B&T magazine
Big brands simply have more
customers, not customers who are more
loyal. Competing brands hardly vary
in terms of loyalty.
The Only Way to Grow
Your Brand
Admap, April
2003
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