Marketing Video

Click the links below to view video from the Ehrenberg-Bass Institute. If you have difficulties, Click Here.


VIDEO: Corporate Sponsorship
Professor Byron Sharp talks about the Institute’s unique program of R&D.


VIDEO: Market Research
Associate Professor Rachel Kennedy discusses Market Research


VIDEO: Advertising
Associate Professor Rachel Kennedy talks about Advertising Research


VIDEO: 15 versus 30 second Advertisements
Research Associate Kate Newstead talks about 15 versus 30 second commercials.


VIDEO: Loyalty
Professor Byron Sharp discussing why small brands have fewer users who are slightly less loyal.


VIDEO: Brand User Profiles
All brands share customers more with big brands & less with small brands.


VIDEO: Competing Brands
Competing brands appeal to the same sorts of customers.


VIDEO: Marketing Myth
A 5% drop in customer defections does not give 80% profit. Professor Byron Sharp speaks about Reichheld's myth of zero defections.


VIDEO: Media Fragmentation
Professor Byron Sharp on Media Fragmentation
Interviewed on TVNZ in Auckland



Click here if you have difficulties watching this video.

EhrenbergBass_CB_UniSARGB

Professor Andrew Ehrenberg
(1926 - 2010)

August 2010

We are very sad to lose a legendary figure in marketing, market research and the statistics field. Over his life Professor Andrew Ehrenberg’s contribution to the development of marketing science has been enormous. The Ehrenberg-Bass Institute (with colleagues at the Ehrenberg Centre, London SouthBank) will build on his legacy as we continue to develop empirical generalizations in marketing. 

We are sad to lose this great man who was a pioneer in our field, and a dear friend to his colleagues.
The Ehrenberg-Bass Institute

The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.

Our research discovers how buyers behave, brands perform and how marketing really works.

Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.

We have experts in the areas of:

Advertising
Brand Equity
Marketing Metrics & Buyer Behaviour
Pricing
Media
Sustainable Marketing
Wine Marketing
© 2009 Ehrenberg-Bass Institute for Marketing Science